According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"A member of IMS for more than 22 years, this bar and grille is highly frequented by Packer fans on game day. Sometimes, up to 10,000 people come through! It has also been recognized by many big name stars such as Kid Rock, Bill Murray, Spike Lee, Brett Farve, Bart Starr, and many more. Way to go on your rise to fame! "