According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"I've been part of IMS for almost 30 years and have loved every second of being a member. There's nothing that I have not purchased on trade. From a Jamaican vacation for my family of 5 (including airfare and resort) which translated into limousine work in the Chicago area when the Jamaican owners of the resort came to Chicago. I've gotten my roof fixed, I get my oil changed on all my limos every single week, I purchase the most beautiful jewelry you can imagine! Koi pond, patio furniture, fire pit, triple outdoor deck & so much more. I also have the most wonderful broker, Rhonda. I know she works for IMS office but she truly works for me. She knows what I need, what I like, and what I might be interested in. I either get a phone call or an email. Trade certainly has enhanced my life with things that I could otherwise not afford."