According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"An IMS member since 1994, The Inn At Lake Joseph has earned several awards and titles. It is rated by Fodor as the #1 Catskills destination for fall foliage, and it made the list of the top New York romantic inns and hotels on Resortsandlodges.com. In 2016, Trip Advisor gave it the Certificate of Excellence! The Inn is also the proud recipient of the New York State Assembly Certificate of Merit. It is no wonder that it was selected by New York Magazine as one of the 52 weekend escapes nationwide! Well done and keep it up!"