According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"“I've been with IMS for 8 years. I'm always amazed at the new clients that find me through IMS. I use the IMS dollars I have accumulated on items such as hotels, sports tickets, comedy clubs, restaurants, airline flights, dental care, Lasik eye surgery, carpet cleaning, duct cleaning, lawncare, and Christmas gifts. I haven't had to take money out of pocket for many years because I use IMS trade dollars for all this. When I talk with a business, I always tell them not to pass up a new way to get their name and products in front of new customers. IMS is a great way to do that.”"