According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"Barter through IMS has been one of the best business decisions I made. As a member I have been able to substantially grow my customer base. Also, the level of service I receive impresses me. The brokers are extremely helpful and respond promptly. I tell people that bartering my services through IMS not only helps me make money, but also help me spend it - with good advice on products, services, and availability from other IMS members."