According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"Paragon Printing opened for business in 2003, and IMS Barter is responsible for helping us get started successfully. Paragon Printing has used IMS Barter for office furniture, equipment, phone systems, computer networking, web design, travel, computer equipment, and more. IMS Barter works well for Paragon Printing, and can work well for any business that is interested in their bottom line."