2024 Business Resolutions

Thankfully, the new year is fast approaching and it's the perfect time to reflect on the past year - both highs and lows. To make 2024 the best business year for you, we decided to help by giving you some business resolutions to consider as you review your 2023.

Resolution 1: Review your business goals and budgets

Start by reviewing your past business goals. Did you achieve them? Did you stay within our budgets? By asking these questions and reviewing your goal and budget strategies you can see where you excelled and where you could have used some assistance. Did you utilize IMS and our network to its widest extent? Do you have a short-term plan in place? Do you need to update any long-term plans you had? Even if you answered yes, consider calling your Broker to either make a plan for 2024 or continue on your path to success with IMS.

Resolution 2: Understand your funding options

As a business owner, you know that working your capital, bringing in different cashflow revenues, and knowing your bottom line is vital to a successful profitable business. So, understanding and truly knowing your funding options is more vital. IMS can not only bring you in new cash business AND save you money at the same time, but we provide an alternate payment system that adds additional revenue streams to your business. To learn more, click here.

Resolution 3: Invest in your Website

In the past couple of years, we've witnessed the crucial role of a functional, user-friendly website in effectively conveying your message, showcasing products, and providing information to your community and clients. Research indicates that a well-designed website significantly influences revenue, reputation, and overall growth. If you haven't had the opportunity to upgrade your website in 2022 or 2023, now is the ideal time to consider it. Contact your IMS Broker and talk with them to connect to other IMS businesses that specialize in website development and design, e-commerce, search engine optimization (SEO), and security.

Resolution 4: Build your Social Media Marketing and Communication Plan

This resolution builds off of Resolution 3. Let’s say you have an amazing website, but now you need to increase your online presence so you can reach more future clients. The best way to do that in this day and age is through social media. It’s also one of the fastest ways to alert your audience to key information - hours, services, deals, coupons, specials, etc. By having a social media plan and communication plan, you can effectively reach your target demographics, use appropriate sales funnels when they interact with your posts, and reel them in as new customers. IMS can connect you to social media and marketing specialists so you can have a successful 2024 on the apps.

Resolution 5: Let go of anything that’s holding your company back

Dig deep into your business practices, spending, inventory, and marketing, and let go of anything that’s making it harder for your business. Is a branding package or social media ad campaign not bringing in new customers? Stop and change it up after talking to one of IMS’s Media Specialists. Do you have a product that is hard to move? Put it on the IMS Marketplace and research more desirable inventory for your market. Are your employees concerned about benefits or health concerns? IMS can supplement both. If you don’t know where to start with this resolution, call your Broker, and then can help you trim the fat off your business.

Resolution 6: Try something new

If the last two years have taught business anything, businesses have learned invaluable lessons about adaptability and the power of experimentation. Restaurants, for instance, discovered the viability of not just delivery but also curbside to-go options. Companies that invested in apps witnessed a tangible return on their technological investments. Forward-thinking businesses proactively sought feedback from customers about their needs in 2022 and 2023, listened attentively, and delivered accordingly. Let IMS assist you in tuning in to your customers' needs and exploring innovative ways to fulfill their requests, all without depleting your cash reserves.

Get a head start on your 2024 business resolutions today by calling your IMS Broker.