Everything old is new again. As business bottomed out as a result of COVID-19, the oldest form of trade -- barter -- was booming. However, this is not your father's direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business to business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses an advantage.
"I have been a member of IMS since 1992. It has allowed me to consistently add 10% per year in new business to my overall sales."