Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"I want to boast on 2 levels for being an IMS Barter member! 1. I have found a great Doctor & Dentist & Chiropractor that are good friends as well. 2. But selling my product (wines) in the last 4 years during the economic downside. Thanks for 15 years as a very satisfied seller & buyer!"