Back to Barter: A Solution for Struggling Paint and Coatings Companies
Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry
Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
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- See How IMS Works
- Save cash
- Shop with Trade
- Attract New Customers
- Sales and Marketing Team
- Increase Sales on Trade
- Everyday Selling Price
- What are Trade Dollars?
- Online IMS Account
- Join IMS Barter
- About IMS Barter
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More Information
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IMS in the News
- IMS Barter Million Dollar Club
- Increase Purchasing Power
- Expand Market Penetration
- Develop Distribution Channels
"Radio advertising is a great way to get my message out to my customers and to let new customers know what Merle Norman is all about.. The ability to use barter dollars for advertising is my main motivation for belonging to IMS. Even though there are other Merle Norman studios in the Milwaukee market, the advertising I do with my IMS barter membership makes mine the most recognized among them."