Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"“IMS Barter and my IMS trade broker have brought thousands of dollars of business into my chiropractic office. I have received one-on-one specific solutions to my needs and know that once I let my trade broker know what I want, he will get it for me.”"