Back to Barter: A Solution for Struggling Paint and Coatings Companies

Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry

IMS Barter

Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.

Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.

What people say

"“IMS has been a lifeline for business. It has facilitated both a print and radio campaign for one of my clients that they otherwise wouldn’t be able to afford. In addition, employees at What’s On/Highway Radio have reaped the benefits with products offered through their barter program, from printing services to apparel.""

Barry Berlin
What's On Magazine | Las Vegas, NV