Back to Barter: A Solution for Struggling Paint and Coatings Companies

Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry

IMS Barter

Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.

Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.

What people say

"New customers find us through our membership in IMS, and we use the trade dollars we earn from them to buy advertising to reach even more new customers. It's a great business relationship."

Leesa Hovey
Truax & Hovey | Liverpool, New York