Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"Being in the service industry there are times when we are very busy and other times that are slower. During our slower times we’ve been able to generate trade business instead of having our staff idle. TechAnalysts has also generated business from referrals given to us by happy IMS members to businesses who were not part of IMS – these referrals paid in cash and not trade. If you are a business of any kind, we would highly recommend learning how IMS can become part of your business and marketing mix. "