Top Four Trades of January 2025

Welcome to February! What did you spend your trade on in January? Was it advertising? Did you get a company vehicle tuned up? Perhaps it was time for a new sign displaying your business's name. Maybe you needed a ride in style to impress a client...Let's dive into why you might've bought these trades in the month of January.

Radio Advertising

Radio is still relevant! Even in the age of music streaming, enlisting radio advertising to promote your services has a wealth of benefits. Similar to billboard advertising, radio can reach a wide audience. You can also choose how to target this audience on a local and regional level by employing the right stations to broadcast your company's message. Your message is also heard in its entirety—there are no overlapping distractions like you would experience with other advertising channels. Depending on the needs of your business, it could be recommended that you integrate radio advertising in your media plan alongside other methods such as newspaper advertising or direct mail advertising (also available on IMS) to increase your reach so you can get more cash sales!

Will you involve radio advertising in your business' marketing plan? Contact your broker to put you in touch with an IMS media representative and get started.

Limousine Service

A limousine service is ready and waiting, right when you need it. There's no waiting around for a vehicle, it's already there as requested. Much different than your average ride-share service. There are absolutely no surprises. You'll be made aware of the charges ahead of time, including any gratuities for the service, making the entire process efficient for all parties involved. You'll be met by a professional driver if you're being picked up at a people-dense location, say a station or an airport terminal. A limousine service provides a sleek and luxurious experience, perfect for transporting high-class stakeholders and those you want to impress. Perfect for special occasions.

Do you want to employ a limousine service on trade? Your broker is available to connect you to a limousine business available on IMS.

Signs

The exterior sign to your business is your brand image, sometimes the first impression a potential customer receives about your services. Did you recently update your brand's identity (maybe with graphic design services available on the IMS network)? It's time to get a sign to match—this will create a feeling of trust with your audience, that they can associate this specific image with your services. Your exterior sign can fade over time, especially under the conditions of inclement weather. Customers can associate the visible wear and tear with the quality of your business. You're a high-quality business, you should look like it too!

If you're looking to get your business's exterior signs replaced, find your service on IMS by contacting your broker.

Auto Repair

Being a primary mode of transportation, it's difficult to ignore when your vehicle, whether it be for personal or business use, needs servicing. Routine maintenance is important to the longevity of your vehicle's lifespan. You need your vehicle to operate as you need to when you need it, and regular upkeep will keep you and your car running.

Has your vehicle been flashing a warning light for a little bit longer than it should be? Contact your broker for automotive repair services available on IMS!

What will you spend your trade on in February? We hope we've given you a few ideas in this article.